Beauty Industry

Glop & Glam Reports Major Growth, Again

The kids' hair care brand has reported a 70% growth.

August 7, 2014

By: Marie Redding

Senior Editor

The kids’ hair care brand, Glop & Glam Hair Products, has posted record growth after the first two quarters of 2014 – with a 70% sales growthyear over year, compared to the same period in 2013.

This marks the fourth consecutive year of double-digit sales growth for the brand, which has colorful products in colorful packaging.

Andrea Ridgell, co-founder, and celebrity hairstylist who developed the line, commented:

“Positioning ourselves as the brand delivering ‘Hair Products for the Next Generation’ has been key. Glop & Glam has refined and strengthened its brand message, helping deliver on its value proposition to customers.

Spencer Foosherian, director of marketing, added:

“We don’t want to be everything to everyone. We want to own our position as the best hair product line for kids of all ages; and reinforce it everyday by consistently delivering our brand philosophy to partners and customers alike.”